• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction • Identifying new customers • Supporting sales and lead generation efforts • Creating promotions with advertising • Compiling lists describing organization's offerings • Developing and managing advertising campaigns • Building brand awareness and positioning • Evaluating and maintaining a marketing strategy • Directing, planning and coordinating marketing efforts • Communicating the marketing plan • Developing each marketing campaign from start to finish • Researching demand for the organization's products and services • Evaluating competitors • Handling social media, public relation efforts, and content marketing Differentiation: I shall use different social medias working full - time