Senior Marketing Cloud Developer with 5+ years of experience working at top Salesforce consulting firms, delivering solutions for high-profile clients across diverse industries.
Email & Journey Automation
- Development of Journey Builder workflows (decision splits, triggers, multi-channel automation).
- Configuration of Automation Studio for scheduled and event-driven campaigns.
- Dynamic email content creation using AMPscript and SSJS.
Data & Integration Services
- Data model design and Data Extension management.
- SQL queries for segmentation and advanced data processing in SFMC.
- Integration of SFMC with external systems via APIs, FTP, and Cloud Pages.
Custom Development & Scripting
- Advanced AMPscript and SSJS coding for personalization.
- Development of Cloud Pages with interactive forms and landing pages.
- Custom scripting for transactional messaging and automation.
Reporting & Optimization
- Email performance tracking via Send Logs and Data Views.
- SQL queries for extracting insights from SFMC.
- A/B testing implementation and reporting enhancements.