I am a highly motivated digital marketing specialist with 4 years experience making data-driven decisions to improve my clients' sales and revenue numbers. My areas of expertise include advertising and optimization on channels such and Google and Bing paid search, YouTube, GDN. In my career I have created and managed digital marketing efforts for a variety of verticals including but not limited to: retail, entertainment, higher education, and consumer goods. I enjoy developing thoughtful marketing strategies to exceed clients' goals and expectations as well as testing various optimization opportunities to improve account efficiencies over time. I look forward to collaborating with clients to define KPIs, implement measurement tools, and report campaign successes that tell a full story behind the data and not just report top line results. Please feel free to contact me directly - references can be provided. I look forward to working together!