Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.
What is the Difference Between SEO and SEM?
SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.