- Develop Paid Search strategy, bid management, keyword generation/research. - Use marketing insights, analytics, and A/B testing to improve search marketing experience through messaging, landing pages, and user experience. - Manage conversion tags and pixels including overall tracking strategy, implementation, and reporting. - Responsible for the delivery of all projects to agreed deadlines. - Accountability for pacing and managing account budgets. - Ensure best practice and adoption of new features or processes.