Manage multiple PPC campaigns across all Search Engines (Google, Yahoo/Bing, Facebook, and others as necessary) Achieve growing ROI for all Ad spend on a regular basis Plan, implement, report and optimise PPC campaigns to achieve set KPIs Manage Facebook ads campaigns Analyse and assess performance of campaigns and translate data into recommendations for the ongoing campaign approach Split test and continually optimize ads across all advertising platforms Improve current campaigns and ad groups, develop new campaigns and ad groups, and eliminate underperforming elements within each PPC account Run re-marketing campaigns through relevant platforms Conversion funnel analysis and recommendations Reporting and optimization using Attribution modeling data Run display advertising through Google Network Analyze Clicks and Conversion data, ad expenses and ROI Work with 3rd parties to produce clear and concise campaign reports Manage the conversion tracking solutions for search PPC Budget management for PPC campaigns, including budget recommendations In-depth audience research for effective keyword research and segmentation Ad copy writing and improvement Landing page assessment and improvement (by assisting the marketing team in optimizing design, layout, and optimization for PPC effectiveness) Creating multiple ad copy variations and landing page versions for split testing Regularly research PPC best practices and put them into play as necessary Consistently analyze Click Through, Cost per Click, and conversion data as far down as keyword level, and work to improve all areas on a regular basis Identify and present new opportunities to continually add to PPC success Creating PPC traffic, ROI, and conversion effectiveness reports for management.