The use of paid advertising to direct a user to a website is SEM. It is often referred to as PPC (Pay Per Click) advertising in which you as a client willhave to only pay the advertising cost once a user has clicked on your ad.The sponsored search engine listings are used to drive traffic to your website thereby making your brand more and more popular and rank higher.
At Carrot Technologies, we offer following services under SEM:
Increasing the exposure of your brand and positioning you as a leader in the industry
Helping you reach the prospective customers directly
Rank at the top of the listings in the search engine sites
Landing pages which are aesthetically pleasing, emotionally moving in order to give you a solid lead for the business
Creation of white-papers, case studies, email, newsletter, article, blogs, forum participations, directories etc.
Keywords generation and strategic marketing
Managing Ad campaigns, Ad groups and Ad texts
Managing the search engine marketing ad auction
Managing the quality score in SEM so that you get atleast 10x of the value delivered for the budget allocated
Pay Per Click (PPC) setup
ROI tracking and reporting
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