Here is my professional experience.PPC Campaign Setup process:- Creation of campaigns for Search & Display Network or Mobile Network- Keyword research and selection and -appropriate keyword segregation, matching for best Clickthrough Rates including complete negative keyword selection and implementation- Use advanced AdGrouping strategied to Increase Relevancy and achieve higher CTR- Creating effective Ad Text using best practices- Website & landing page analysis and optimization- Advanced Tracking by using Google Analytics Snippets and Conversion Tracking- Geographical targeting and Ad schedulingPPC Management Process:- Website analysis and optimization recommendation- Optimized strategic bid management minimizing unnecessary campaign costs- Keyword performance analysis, Keyword research and trend analysis for new keyword discoveries-Negative keyword management to avoid getting non relevant traffic-Ad Text performance analysis and A/B testing-Conversion tracking analysis and o