‎•‎ Execute tests, collect and analyze data and results, identify trends and insights in order to ‎‎achieve maximum ROI in paid search campaigns ‎•‎ Track, report, and analyze website analytics and PPC initiatives and campaigns ‎•‎ Manage campaign expenses, staying on budget, estimating monthly costs and ‎reconciling ‎discrepancies.‎ ‎•‎ Optimize copy and landing pages for search engine marketing ‎•‎ Perform ongoing keyword discovery, expansion and optimization ‎•‎ Research and implement search engine optimization recommendations ‎•‎ Research and analyze competitor advertising links ‎•‎ Develop and implement link building strategy ‎•‎ Work with the development team to ensure SEO best practices are properly ‎implemented on ‎newly developed code ‎•‎ Work with editorial and marketing teams to drive SEO in content creation and content ‎‎programming ‎•‎ Recommend changes to website architecture, content, linking and other factors to ‎improve ‎SEO positions for target keywords.‎