Here are a few core SEO strategies that our team uses in SEO campaigns to optimize websites. Website SEO Audit A website SEO audit serves as the foundation of your SEO plan. A regular audit of your site allows your dedicated SEO expert to discover areas of improvement, as well as opportunities for your SEO strategy. That’s the first step towards building a marketing plan. Our SEO team uses a variety of SEO tools for the best results and insights into your website. With these resources, we can take a thoughtful approach to your website SEO audit and provide your organization with a competitive SEO strategy. Keyword research In order to reach your target audience, you will have to appear in the search results. This is not possible without keyword research. Keyword research plays a very important role in any online marketing strategy, including SEO, for your business to tailor your efforts to your ideal client or customer. Keyword research helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which builds a certain level of understanding among your users that your company understands their needs. For your company, this further translates to phone calls, store visits, purchases, and more. Content Creation and Implementation Quality content, is what drives the search results. Without it, an effective SEO campaign is a mere dream. Content creation is primarily based on your keyword research and includes the terms that are most important to your business and industry. Good content helps you convert your target audience, whether your business operates online or offline. There are many kinds of content, from blog posts to online guides, and all are beneficial to your website. For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel. On-Page Optimization On-page SEO is an essential part of all SEO strategies. Optimizing your site for on page SEO means focusing on factors like the content, speed, and design of your web pages. Our SEO strategies also target off-page SEO features. As your SEO service provider, Digi- media takes a 360-degree approach to on-page SEO by focusing on: - Page speed - Inclusion of multimedia - Responsive on all devices These are just a few of the many on-page SEO tactics our digital strategists at Digi- media force use to optimize your website as a part of our SEO marketing services.