The SEO Specialist will partner with the existing internal marketing and business development teams to develop and execute a complete marketing plan to influence potential customers and increase sales growth. 

 Responsibilities:

• Executing strategies to improve the organic rankings and search traffic across all company websites
• On-site optimization related to page titles, URLs, redirects, internal link structures, SEO copy editing, sitemaps review/maintenance
• Developing and implementing external link building strategies
• Monitoring, analyzing, and reporting on SERP rank, traffic, engagement, and conversions
• Ongoing keyword research and competitive analysis to identify and discover new targeting keywords and explore content strategy
• Executing strategies for content development and landing pages in coordination with SEO goals and best practices
• Providing SEO analysis and recommendations on the structure of websites and web pages
• Implementing and tracking UTMs for all marketing campaigns (i.e., digital ads, emails, social media, print, etc.)
• Tracking, analyzing, and reporting on website analytics usually tools such as Google Analytics and Google Tag Manager
• Collaborating with marketing team members on the execution of marketing strategies
• Keeping the team up to date on the latest SEO tools and marketing trends for B2B