• Identifying keywords related to products/services. • Creating attractive content • On-Page optimization - Page Title, copy writing, Call-to-action, etc. • Off-Page Optimization - Managing Blogs, Press Releases, Article Submissions. • Quality link building - Securing one way links from relevant sites. • Ensure that the code is valid and standards compliant • Increaing the volume of traffic and managing its quality • Ensuring high rank of a website in search engines