I start by identifying your seed keywords using Google, Bing, DuckDuckGo, and Wikipedia. With SEMrush’s Keyword Magic Tool and Keyword Gap Tool, I research and analyze competitors. I then build a refined keyword list with the Keyword Builder Tool and validate it with Google Ads Keyword Planner. Finally, I check keyword trends using Google Trends.
I assign the most relevant keywords to each web page through Keyword Mapping, avoiding clutter and keeping content natural for users and search engines.
I fix technical SEO issues, optimize HTML and images, improve speed on desktop and mobile, create and submit sitemap.xml to Google, Bing, and DuckDuckGo, and ensure proper indexing of all pages. I also set up Google Analytics 4 for performance tracking.
For local SEO, I optimize Google My Business, build citations, and improve Google Maps rankings to strengthen visibility in targeted areas.