Would you ask your house builder to sell your house? Of course not. You would engage a sales professional, such as a real estate agent. Similarly, you can’t expect your website designer to be your salesperson. Many websites cannot be found when people search for generic phrases such as "Sydney dentist" or "Perth plumber". Some can't even be found for their business name. Others are desperate for business and are willing to pay for online advertising. Some try the paid search offerings and give up - because they don't know how to use this online medium. The answer is Search Engine Optimization (SEO).