You just built this great website that gives customers access to what they are looking for quickly, easily and looks incredible. It’s sure to increase sales and drive new business, but how did your customers find this amazing site? Without search engine optimization, they probably have not. This is why search engine optimization is a key part of any online marketing effort since without it you are left with only Social Media or paid traffic sources. Search Engine Optimization and more specifically organic SEO, keep marketing costs down while building your ranking and online visibility in Google and other search engines. Not only are costs relatively low, but by insuring you are raking highly for your targeted keywords you can ensure your long-term business growth since you never have to pay to find customers.