A digital marketing expert with over 6 years experience, I previously managed a successful SEM agency in London, with high profile clients including L'Oreal and LVMH corporations. As well as looking after long-standing accounts (Louis Vuitton, Garnier, Maybelline), I launched several brands on paid search (Moet & Chandon and Belvedere amongst others), helping to both refine existing campaign strategy and build campaigns from scratch, in addition to leading SEM strategy and expansion. Expert level knowledge of Google AdWords, across its search, display and YouTube advertising formats. Always up to date with the latest product developments and best practice guidelines in order to drive best results. I have consistently achieved above benchmark performance for my clients, having revamped the SEM strategy for a market leading start up here in Berlin, achieving a CTR increase of 63% versus Q1 ’16 and a further 39% versus Q2; a CPC decrease of a third; resulting in an increase in quality leads of 30 to 40% month on month during my 5 month tenure as a consultant. Additionally, I have extensive expertise in data analysis and reporting, delivering clear data sets in both numerical and more visual styles, catering to individual client needs and experience levels. Most recently, I restructured all reporting templates for my client, providing new formats across Excel and Powerpoint that showcased weekly, monthly and quarterly growth in a clear and efficient manner, requiring minimal data entry.