Search engine marketing is process of attaining awareness ,traffic and conversions at instant when each time your ad has been clicked to receive the targeted traffic.Google is continuously making improvements to make their platform profitable and also it is working great for the advertisers with better ROI those who spend. Every marketing campaign becomes successful by having its own unique strategy.Like that search engine marketing is also not exceptional in that. Defining a right kind of goal, keywords ,bidding strategy, location, audience, device ,day parting ,landing page optimization ,ad copies etc is responsible to make a campaign successful. I have executed large no of successful campaign to meet the objective of business at the right time.We have to continuously monitor the auction in order to outrank the competition.Paid campaign is all about setting up ,monitoring and tweaking up things when it needs. Google mainly focus on an important component named Quality score (Ad relevance ,Expected CTR & Landing page experience) i have achieved quality score of about 8 and above for all the campaigns which is good enough to carryout your ads with goals specified. Also i have received major advanced certifications from google to manage ad campaigns.Want to get in touch leave me a mail or call me at +91 8870990043