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Sales & Marketing advertising

Senior Digital Marketing Executive

My Name is Prakash Ranjan having 12 + years of experience in Digital Marketing and I am a qualified SEM Professional with extensive experience in Google ads, keyword research, paid search strategies, website auditing. 

A sharp communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals.

Lead Generation: Apparel, Travel, Manufacturing, Cosmetics, Education, Media and Advertising, Gifts and Flowers, Automation, Information Technology, Home and Kitchen Appliances, Health Products

Google Ranking Recovery from Black hat SEO and Spam Linking, Use LSI based content strategy planning, Follow Search Engine Parameters and Latest Google Updates: Broad Core Ranking Algorithm, EMD, Panda, Penguin, Page Layout and many other algorithms, 301 redirects, robots.txt, sitemap.xml, 302 redirects, .htaccess, File Uploading and Downloading from FTP Server like Filezilla, Canonicalization problems, Moz DA, PA, DR, Alexa Traffic Rank, Google Trends, Google Merchant, Google Search Console, SEMrush, SpyFu, Google Keywords Planner, and many others.

Online Advertising Services:

* Prepare Strategy and set up Campaign proposals on Paid platform. (Google Ad, Facebook Ad, Instagram Ad YouTube Ads Bing Ads, Quora, etc...)

* Initial & Competitive site Analysis

* Campaign Setup - Search, Display, Re-marketing, Google Shopping

* Improve Ad-Group Structure for better relevancy and performance.

* Positive & Negative Keywords Expansion

* Improve Quality Score and CTR

* PPC Bid Management on the basis of Market Area

* Ad-copy Writing & Split Testing

* Landing Page Analysis, Testing & Recommendation

* Test and Offer New Strategies & Recommendations (such as Ad Extensions, Re-marketing, Category Targeting, etc.)

* Google analytics set up goals (click, session, page, and event) and funnels

* Optimization & Management of campaigns on various platforms.

* Device Targeting, Improve ROI, Conversion Rate, CTR, QS

* Monitoring Campaigns & Reporting

* Google Ads Editor

Facebook Business Manager Set Up, Facebook Ads Campaign Creation, Ad Set Creation, Pixel Installation, Custom Conversion Creation, Remarketing, Ad Campaign Monitoring, Catalogue Creation, A/B Testing of Ad Set, Carousel And Collection Ads, Ad Campaign and Traffic Monitoring, Facebook Ads Library, Conversion rates, and ROI Calculation, etc.

Amazon and Flipkart Sponsored Ads, Coupon Ads Creation, Amazon, and Flipkart SEO

Complete SEO On-Page, SEO OFF Page

Social Media Optimization

Online Reputation Management

Social Media Marketing

You tube Video Promotion

About

$8/hr Ongoing

Download Resume

My Name is Prakash Ranjan having 12 + years of experience in Digital Marketing and I am a qualified SEM Professional with extensive experience in Google ads, keyword research, paid search strategies, website auditing. 

A sharp communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals.

Lead Generation: Apparel, Travel, Manufacturing, Cosmetics, Education, Media and Advertising, Gifts and Flowers, Automation, Information Technology, Home and Kitchen Appliances, Health Products

Google Ranking Recovery from Black hat SEO and Spam Linking, Use LSI based content strategy planning, Follow Search Engine Parameters and Latest Google Updates: Broad Core Ranking Algorithm, EMD, Panda, Penguin, Page Layout and many other algorithms, 301 redirects, robots.txt, sitemap.xml, 302 redirects, .htaccess, File Uploading and Downloading from FTP Server like Filezilla, Canonicalization problems, Moz DA, PA, DR, Alexa Traffic Rank, Google Trends, Google Merchant, Google Search Console, SEMrush, SpyFu, Google Keywords Planner, and many others.

Online Advertising Services:

* Prepare Strategy and set up Campaign proposals on Paid platform. (Google Ad, Facebook Ad, Instagram Ad YouTube Ads Bing Ads, Quora, etc...)

* Initial & Competitive site Analysis

* Campaign Setup - Search, Display, Re-marketing, Google Shopping

* Improve Ad-Group Structure for better relevancy and performance.

* Positive & Negative Keywords Expansion

* Improve Quality Score and CTR

* PPC Bid Management on the basis of Market Area

* Ad-copy Writing & Split Testing

* Landing Page Analysis, Testing & Recommendation

* Test and Offer New Strategies & Recommendations (such as Ad Extensions, Re-marketing, Category Targeting, etc.)

* Google analytics set up goals (click, session, page, and event) and funnels

* Optimization & Management of campaigns on various platforms.

* Device Targeting, Improve ROI, Conversion Rate, CTR, QS

* Monitoring Campaigns & Reporting

* Google Ads Editor

Facebook Business Manager Set Up, Facebook Ads Campaign Creation, Ad Set Creation, Pixel Installation, Custom Conversion Creation, Remarketing, Ad Campaign Monitoring, Catalogue Creation, A/B Testing of Ad Set, Carousel And Collection Ads, Ad Campaign and Traffic Monitoring, Facebook Ads Library, Conversion rates, and ROI Calculation, etc.

Amazon and Flipkart Sponsored Ads, Coupon Ads Creation, Amazon, and Flipkart SEO

Complete SEO On-Page, SEO OFF Page

Social Media Optimization

Online Reputation Management

Social Media Marketing

You tube Video Promotion

Skills & Expertise

Ad DesignAdvertising CampaignsAdvertising ManagementProduct PromotionPromotionsVideo Marketing

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