9 years of Digital Marketing experience with a very oriented mindset into actionable data Expertises: Strategic and Tactical Planning in Online Media, SEM, Facebook and Linkedin Ads, Display, Retargeting, Mobile App Marketing, Online to Offline (Omnichannel), Mobile, Social, etc Acting around the entire customer journey, since awareness until final performance. Super familiarity with: - Metrics and KPIs: ROI, CPA, CPI, etc - Media channels such as Google Adwords (guru), Facebook Ads, Linkedin Ads, DBM, etc - Audience and competition tools - Google Analytics and Omniture - Result Dashboards and presentations with actionable insights - Digital efficiency in Brand Awareness and Performance