Data driven Digital Marketing Professional who only trusts in data and testing
9 years of Digital Marketing experience with a very oriented mindset into actionable data, acting around the entire customer journey, since awareness until final performance. Since a Google Adwords search until a store visit. I´m also a professional who truly believes in project management as key in any work environment routine.
Expertises: Strategic and Tactical Planning in Online Media, SEM, Display, Retargeting, Mobile App Marketing, Online to Offline (Omnichannel), Programmatic Media (DMP´s, DSP´s e SSP´s), Mobile, Social, etc
Acting with many markets and companies, such as Microsoft, AccorHotels, Adidas, Brookfield Incorporadora, P&G, Ambev among others.
Super familiarity with:
Metrics and KPIs: ROI, CPA, CPI, etc
Media channels such as Google Adwords (guru), Facebook Ads, DBM, etc
Audience and competition tools
Google Analytics and Omniture
Result Dashboards and presentations with actionable insights
Digital efficiency in Brand Awareness and Performance
Work Terms
Available only for bigger jobs or long term partnerships.