An innovative and performance-driven, classically-trained, consumer and customer - centric marketing leader with extensive experience in US new mainstream's consumer (Anglo, Hispanic and African American) and Latin American brand management, strategy development, brand portfolio management, innovation strategy, digital, social media, content marketing, PR, and advertising campaigns. An analytical and metrics focused leader who drives business results by creating insightful consumer marketing experiences. Evaluates and implements new ways to tackle business issues in changing environments. Aligns internal and external parties with corporate objectives to drive brand recognition, productivity, and revenue. Lays the foundation for corporate success, with a solid commitment to excellence.