Thanks for visiting my profile.... I am an Digital Marketing Expert and work for so many clients in my past work experience. * Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. * Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. * Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization. * Research and implement search engine optimization recommendations. * Research and analyze competitor advertising links Develop and implement link building strategy. * Work with the development team to ensure SEO best practices are properly implemented on newly developed code. * Work with editorial and marketing teams to drive SEO in content creation and content programming. * Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.