Nicolas is a Technical SEO and Organic Growth specialist with a hybrid profile across search, data, and business. As Head of Organic Growth for a national news outlet, he scaled search traffic to a record 1.22M unique monthly users and turned SEO into the main funnel for paid subscriptions. He also built a digital media brand from zero to 330,000+ organic users with a 100% SEO strategy and no paid ads.
Key expertise: Technical SEO (structured data, Core Web Vitals/WPO, indexation, crawl, SEO migrations, Cloudflare/CDN), GEO & AI Search (AI Overviews, generative search, llms.txt), international SEO (hreflang), eCommerce SEO, and search-driven consumer intelligence. Tools: Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, plus Python and low-code automation (N8N).
Certified in Technical & On-Page SEO (Semrush) and Generative AI (Google). Fluent in Spanish (native) and English (B2, professional working proficiency).