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Skills

  • Answer Engine Optimization
  • Content Marketing
  • Conversion Rate Optimization
  • Digital Marketing
  • Generative Engine Optimization
  • Keyword Research
  • Link Building
  • Search Engine Marketing
  • Search Engine Optimization
  • Web Analytics
  • Technical SEO

Services

  • Technical SEO & AI Search (GEO) Expert

    $35/hr Starting at $200 Ongoing

    Dedicated Resource

    I help global companies, publishers, and eCommerce brands grow organic traffic and revenue through Technical SEO, Generative Engine Optimization (GEO), and search-driven consumer insights. As Head of...

    Answer Engine OptimizationContent MarketingConversion Rate OptimizationDigital MarketingGenerative Engine Optimization

  • SEO Expert

    $35/hr Starting at $0 1 year minimum

    Dedicated Resource

    Nicolas is a Technical SEO and Organic Growth specialist with a hybrid profile across search, data, and business. As Head of Organic Growth for a national news outlet, he scaled search traffic to a record...

    Answer Engine OptimizationContent MarketingConversion Rate OptimizationDigital MarketingGenerative Engine Optimization

About

Technical SEO & Organic Growth specialist. I turn search into revenue with GEO, AI Search optimization, and data-driven consumer insights for global brands, publishers, and eCommerce.

Hi, I'm Nicolas, a Technical SEO and Organic Growth specialist with a hybrid profile across search, data, and business. I read search as a layer of consumer intelligence: I translate demand trends and behavior patterns into decisions for content, product, and marketing.

As Head of Organic Growth for a national news outlet (Revista CAMBIO), I lead the organic acquisition strategy that reached a record 1.22M unique monthly users and turned SEO into the main funnel for paid subscriptions. I also founded and scaled a digital media brand (Mundo Motor Bike) from zero to 330,000+ organic users with a 100% SEO strategy and no paid ads, managing its P&L and programmatic monetization (RPM, revenue per session, conversion).

My expertise covers:
- Technical SEO: structured data/schema, Core Web Vitals & WPO, indexation and crawl, site architecture, SEO migrations, and CDN/Cloudflare crisis management.
- GEO & AI Search: I lead the transition to Generative Engine Optimization against AI Overviews and generative search, implementing standards like llms.txt.
- Content & Consumer Intelligence: I connect demand and intent signals with editorial and business decisions, boosting engagement and reading time.
- Analytics & Automation: Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, plus Python and low-code automation (N8N) for dashboards and reporting.

I've worked with major media groups (Caracol TV, Canal 1) and eCommerce brands, and I hold certifications in Technical & On-Page SEO (Semrush), Growth Strategy, and Generative AI (Google). I'm a Social Communication and Journalism professional, which lets me translate technical topics into narratives that move decisions across teams.

Languages: Spanish (native) and English (B2, professional working proficiency).

I'm looking to bring this specialization to results-driven global organizations. Let's connect and build a search strategy that turns visibility into real, measurable growth.

Work Terms

aAvailability: Monday to Friday, flexible hours (GMT-5, Bogota). Available for both one-time projects and ongoing monthly retainers.

Communication: I keep clients updated with clear reporting and dashboards, and I'm comfortable working async or via video calls in Spanish and English (B2).

How I work: Every project starts with a discovery and audit phase to align on goals and KPIs, followed by a prioritized action plan and measurable milestones. I focus on real business impact, not vanity metrics.

Payment: Milestone-based or hourly through Guru SafePay for secure, transparent transactions.