Of course, you want drive as much traffic to your site as possible from search engines like Google, Yahoo, and Bing. That’s why many turn to digital marketing agencies that specialize in search engine optimization, or SEO services. It can be confusing and even a bit mysterious as to what “SEO services” means, what’s included, and how it can be measured. To put it simply, the goal of SEO is to maximize the number of quality visitors to your site (or specific pages on your site) by ensuring that your site (or page) appears as high as possible in search engine result pages (SERPs) for a particular set of keywords. Here are five key areas SEO services includes: Technical SEO When building a website, it's important to consider not just content and design, but also the technical "behind the scenes" details that can greatly impact your site in search. Technical SEO involves several elements that search engines consider when ranking a website, including: Page speed. Broken links (internally and externally). Crawl errors. Mobile-friendliness. Sitemap accessibility. When it comes down to it, you need a firm that understands how to optimize a website behind the scenes and explain how each factor can impact a site’s ability to drive search traffic. On-Page SEO On-page SEO is focused on user experience and optimizing page content for relevant keywords. Writing excellent website content means marrying compelling and relevant content for the user with rich keywords that are going to be found by search engines. The process of optimizing on-page SEO involves: Researching relevant keywords that have strong search volume. Ensuring the on-page content satisfies the user’s search query and intent. Building internal links from page to page to create strong connections between content. Balancing internal links with relevant and reputable outbound links. Ensuring content on a page is organized well and structured correctly for search engines. Off-Site Optimization Off-site optimization is primarily focused on building links from authoritative and relevant sites. Link building has two primary benefits: driving traffic back to your website and more importantly, showing search engines that your website is reputable. Links from other authoritative sites (especially .edu, .org, or .gov sites) is like a stamp of approval from those sites that your content is valuable. Link building can include several different tactics, including attaining listings in directories, publishing content on other sites, answering questions on social or Q&A forums, and more. The link building process includes: Researching valuable opportunities for link building outreach. Prioritizing opportunities based on time, effort, and expected return value. Strategizing outreach (such as email, submissions, forum discussion, etc.). Tracking new inbound links generated. Local SEO Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as