Keyword Research is identifying the most relevant and effective keywords and phrases to target for a website or online content. This involves analyzing search data, understanding user intent, and identifying keywords with high search volume and low competition. The goal of keyword research is to identify keywords that can drive targeted traffic to a website and improve its visibility in search engine results pages (SERPs).

Keyword research is a crucial component of Search Engine Optimization (SEO) and helps businesses and website owners to understand their target audience and what they are searching for online. By using the right keywords, websites can improve their search engine rankings, attract more relevant traffic, and ultimately drive more conversions. Effective keyword research requires a thorough understanding of the target audience, the competition, and the current search trends.