Data driven & ROI focused professional paid search and search engine optimization expert. A track record of achieving proven results in search engine optimization, and paid search advertising across dozens of verticals for local, national, and multinational clientele. Applies calculated and tested strategies and constant validation to decrease cost per acquisition and increase overall sales. Vast experience building, training, and managing teams as large as 70 individuals. Professionalism and expertise in client satisfaction - helping clients define, measure, and achieve reasonable yet optimistic KPI's. Strategic planning of integrated search engine marketing campaigns to achieve immediate results through paid search and incremental results through search engine optimization. Ability to pinpoint issues across marketing and sales processes and/or data. Highly adept at pin-pointing areas for immediate and highly impactful results. Areas of Expertise: • SEM (Search Engine Marketing) • SEO (Search Engine Optimization) • Paid Search Management (Google, Bing, Yahoo, Facebook, LinkedIn, Youtube) • Display Advertising (Programmatic, Google) • Remarketing and Retargeting Expert (Google, Bing, Facebook, Adroll, Perfect Audience) • Paid Search Audits • Optimization of Ad Copy (PPC Copywriting) • Bid Management • Setup, Integration, and Optimization of Call Tracking Systems • Integration of Salesforce and Other CRMS to Support Lead Generation and Management • Multichannel Google Analytics Setup, Configuration, Reporting • Google Tag Manager • Keyword Research and Analysis • Link Analysis and Link Building Strategies • Competitor Analysis • Local SEO • Affiliate Marketing • Conversion Rate Optimization • Customer Acquisition • Landing Page Optimization • Google AdWords Certified • Google Analytics Certified • Google Shopping Certified • Conversion Rate Optimization • Marketing and Sales Alignment • Attribution Driven Analysis