SEO is a major buzzword in today's marketing world. Understanding what it is, how to improve it, and how to take advantage of it to get traffic to your website and people using your services is absolutely necessary to make sure your business succeeds. "Certification" sounds great, but all it proves is that a person can take an open-book test. Results speak for themselves, and I've successfully run more than 25 Adwords campaigns for small businesses and non-profits in just a few years.