Duties And Responsibilities for SEO Specialist / Develops and Implements (SEO) strategies and campaigns that result in top rankings on Google, Yahoo, Bing, AOL and other major search engines Duties And Responsibilities for SEM Specialist /Manage and optimize existing PPC campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. /Help create PPC strategies including keyword research and analysis. Implementation of PPC strategies. /Create performance reports with recommendations for improvements. /Work and become familiar with popular PPC management software.