Working with Google Analytics Tool Working with Google Webmaster Tool Creating Social Media Campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on the newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Making the Keyword Analysis Competition Analysis Identifying landing pages, SEO Recommendation, and Website Evaluation Reports. Design & Navigation Recommendations Technical Analysis Local Search Optimization Guest posting Discovering Influencers Keeping weekly track on rankings and updates. Maintaining a close eye on Google algorithm updates and forming strategies for penalty recovery. Analyzing and Auditing the backlinks. Tracking the traffic with Google Analytics and working on Google webmaster tools. Internet marketing.