Assessment and development of SEO strategy for individual clients and function as SEO expert Keyword analysis, research and development. Employ metrics such as keyword volume and revenue into SEO strategy Hands-on optimization; improving site and internal linking architecture, page construction, meta-data, content, and SEO copywriting Analysis of performance in Google Analytics and measurement of SEO strategy Inbound link analysis and outreach strategy Guidance and best practices on leveraging relevant social media channels for clients. Track and report on campaign results, data analysis, and hold weekly campaign status calls