Service Description:
With modern privacy restrictions (starting from iOS 14.5+), companies face data loss, which impacts advertising effectiveness. We offer a professional setup for server-side tracking through Google Tag Manager (GTM) and Stape to improve data accuracy and enhance ad performance on platforms like Facebook Ads.
What This Setup Provides:
• Minimization of data loss and more accurate ad metrics.
• Optimization of Facebook Conversion API for accurate conversion tracking.
• Safe and effective tracking using a cloud server.
Key Setup Stages:
1. Preparing the Stape Container
• Configure cloud storage in Stape and connect the GTM container.
• Set up a subdomain for data transmission.
Result: A ready server storage for event processing.
2. Creating a GTM Server for Data Capture
• Set up push tags to track user events.
• Integrate with the Facebook Conversion API for data transmission.
• Add DataTags for server event pushing.
Result: Reduces data loss risk and bypasses iOS limitations using a subdomain.
3. Setting up a Test Facebook Pixel
• Create and integrate a test pixel to verify data accuracy.
• Ensure data is correctly passed to Facebook Ads.
Result: Guarantees data accuracy without affecting live ad campaigns.
4. Configuring and Selecting Events
• Choose key events tailored to your business.
• Recommendations for segmenting users by engagement level.
Result: A clear event structure for maximum effectiveness.
5. Configuring the GTM Web Container and Browser Events
• Set up tags for event transmission to the test pixel.
• Ensure both server and browser events are transmitted.
Result: Improved event matching quality between server and browser.
6. A/B Testing of Server-Side GTM Integration
• Conduct test purchases and check data transmission algorithms.
Result: Ensures stability and quality of the algorithm.
7. Integration Quality Assessment
• Check event deduplication and matching in Facebook Event Manager.
Result: High-precision event matching without duplication.
Outcome:
A fully set up server-side tracking system for accurate event tracking and improved Facebook Ads performance. This setup minimizes the impact of privacy restrictions (iOS 14.5+) and enhances data for optimization.