Consistent posts on Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc. keeps you top of mind with your connections. Social sites are the avenues that increase your onlinve visibility and lead prospects to your website. Search engines value online video, back-links and blogs which can be embedded into your social posts. These tactics will also position you as the expert in your field.
The person hired for this job should be as engrained into your field as you are. This means ongoing research, downloading white papers, learning, and knowing a relevant and timely topic when it happens (and rushing to the laptop to be the first to write about it!)
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