- Assist in development of building paid social media plans including audience targeting and segmentation, messaging, and budgeting. - Hands-on bidding optimization to grow the business and hit ROI targets. - Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding. - Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions. - Develop Paid Search strategy, bid management, keyword generation/research - Use marketing insights, analytics and A/B testing to improve search marketing experience through messaging, landing pages and user experience - Manage conversion tags and pixels including overall tracking strategy, implementation, and reporting - Responsible for the delivery of all projects to agreed deadlines - Accountability for pacing and managing account budgets - Ensure best practice and adoption of new features or processes