Responsible for creating visually appealing and engaging content for various social media platforms. This role typically involves designing graphics, images, videos, and other multimedia assets to support social media marketing campaigns and initiatives. Additionally, the specialist may develop social media strategies, manage content calendars, analyze performance metrics, and stay current with trends in social media design and visual storytelling. Strong skills in graphic design software, creativity, attention to detail, and a deep understanding of social media platforms are essential for success in this role.