A complete social media and online marketing audit and strategy can be written for your business. To include: • Identify competitors, and analyse • Research competitor strategy • Opportunity and gap analysis • Identify key performance indicators and analyse • Define your audience, demographic of your followers • Your audience - What topics and interests are they are most social about? What problems are they trying to solve? What are their pain points? • Identify social media platforms for client base • Identify any tools and methods to improve results • Suggestions for campaigns, advertising, and contests • Content marketing calendar detailed for one month