Social Media is costly even when you do not outsource your social media management. Executing the wrong strategy or being present on the wrong social media platforms results in wasted money. Our audits help your organization to focus on the right goals and maximize the social media ROI. A competitor benchmark will teach you what works (and doesn’t work) for organizations in the same industry and give you insight in how to further develop your social media platform strategies. Interviews with key staff, policy review, organizational structure review. Determine effectiveness and health of social media channel Determine how your organization performs vs. the competition and industry leaders. Deliver data driven, actionable recommendations to improve your social media presence. Face-to-face or video-conferencing sessions during the audit and to present the outcome & recommendations of the audit. PDF Social Media Audit document containing an overview of current channel effectiveness & health, a social media SWOT analysis and overview of link between Business Objectives and Social Media Goals. Competition & Industry Benchmark – learn what works and doesn’t work for your competition and the industry leaders. We will deliver CrowdTangle dashboards for your organization to continue to build on your new-gained insights from the social media audit. Delivery of the outcome of the social media audit in (remote) presentation form and PDF.