Planning content for freelancer profile and marketing campaign
Awareness - what prospects do online when researching about the problem they have.
Consideration - what prospects do online when researching solutions to their problem.
Decision - what prospects do online when deciding what product or service to avail of to meet their needs.
It is important for you to have relevant content in the above three (3) stages that aims to build trust, credibility, and eventually make them avail of what you have to offer.