Lead brainstorming sessions for social media content, ensuring ideas align with brand voice and marketing goals.
Develop content calendars and pillars tailored across the client's social media platforms
Create or oversee the creation of high-quality static posts, short-form videos (Reels), and engaging captions.
Stay updated on current social media trends, audio, hashtags, and platform algorithm changes.
Monitor and analyze content performance and adjust strategies to maximize reach and engagement.
Collaborate with internal teams (marketing, design, product) to support campaigns and promotions.
Respond to comments and messages, encouraging community interaction.
Manage posting schedules and ensure content is delivered on time.