* Develop, implement, and manage social media strategy * Develop a monthly social media plan that supports the overall marketing plan and business goals, ensuring content is consistent with brand standards * Manage social media marketing and day-to-day activities including: * Publish all planned content across social platforms * Monitor, listen and respond to comments, messages, and social mentions * Create an online review and feedback funnel for capturing audience feedback through social polls, Q&As, interactive posts and stories * Identify opportunities or threats in user-generated content surrounding the company * Monitor trends in the news or social topics we can leverage to engage followers or reach new target audiences * Engage with industry professionals and influencers to expand our digital network and create opportunities for cross-promotions * Analyze competitor brands and suggest creative ways to attract more customers and promote marketing content