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Sales Funnel refers to the process of lead conversion by a company wherein a website or in-store visitor is encouraged to make a purchase. Every online and offline business has a sales funnel and it determines the number of leads that will turn into sales. It also refers to the strategies that companies adopt to attract customers and achieve sales. A typical sales funnel is divided into several phases so that companies can address and work on each phase independently. These include awareness, interest, evaluation, decision, and purchase. These phases are followed by reevaluation and repurchase, in order to ensure long-term customer loyalty to the company. Commonly, sales managers and marketing experts are involved in optimizing different phases of the sales funnel. If you would like to ensure optimal efforts in all phases of your sales funnel, you can choose sales funnel freelancers for hire from the top freelance marketplaces.

What is a Sales Funnel and What do Sales Funnel Experts do?

Sales Funnel Experts have a strong understanding of consumer behaviors and market trends. They advise companies to appropriately channelize their marketing efforts to make a large amount of sales in a short period of time. They begin by providing lead generation services wherein the target audience with the maximum potential is identified. Following this, they help their client chart out the most suitable marketing strategies based on their product or service, and audience. They guide their client through website optimization and interactive mobile application development to engage their visitors. They also prepare infographics and videos regarding the company’s services and products so that potential customers are encouraged to make a purchase. Once customers buy a product, their contact details are saved and they are sent regular updates via email or messages regarding new products and offers.

If you wish to increase your sales and take advantage of the sales funnel, you can discuss your requirements with sales funnel freelancers for hire. Before you recruit their online freelance services, you need to ensure that the person has:

  • Capability to conduct market research and data analytics, and formulating suitable strategies based on this information
  • Understanding of the dynamics of website optimization and ecommerce platforms, and their importance in the current market scenario
  • Capability to carry out email campaigns, pay per click campaigns, social networking, and blogging to keep customers engaged

Qualifications of Sales Funnel Experts

Sales Funnel Experts help you ensure that you don’t lose a large number of your visitors due to flaws in your marketing approach. Here are some qualifications you should look for before hiring sales funnel experts:

  • Professional education and training in digital marketing, advertising, business management, and customer service
  • Familiarity with sales funnel software such as Unbounce, ClickFunnels, LeadPages, OptimizePress, and Thrive Leads
  • Extensive portfolio of several sales funnel management projects successfully handled for various clients

Benefits of Freelance Sales Funnel Services

Hire freelancers on Guru to get your work done and they can:

  • Help companies optimize their marketing strategies to attract the maximum number of customers
  • Perform data analytics to understand which phase of the sales funnel requires attention
  • Focus on after-sales support to ensure that your one-time customers develop long-term loyalty to your brand

Guru Tip:

Guru offers the Time Tracker tool to let you keep a track of your freelancer’s billable hours. Use this tool when you are paying the freelancer on an hourly basis.

Find the right Sales Funnel freelancer on Guru by posting a job for free, here.

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