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Sales representatives are responsible for selling a variety of retail, wholesale goods, and services to customers, businesses, organizations, and government agencies. Sales reps are extremely knowledgeable about the product or service that they are selling, and can help customers find solutions to their problems and ensure a smooth sales process. Sales reps can also help perform latent need analysis, where customers may not be aware that they have issues, and the sales rep will help them see how buying the product will help solve those issues.

What Do Sales Representatives Do?

Sales representatives are sales experts who take care of the entire sales process right from generating leads and contacting prospects, to providing after-sales support. A sales rep either uses business directories, word-of-mouth referrals, internet searches, or social media to generate a list of leads. They also obtain their contact details based on their possible interest in the product or service they are selling. The sales rep might contact prospective customers through cold calling or by directly visiting the client and presenting the product or service. In order to make successful sales, the sales rep will prepare elaborate presentations and prepare for product demonstrations for clients. Salespeople also expertly negotiate deals and contracts with potential clients to ensure the satisfaction of the customer and reasonable profit for the company.

The sales representative job also includes carrying out cost-benefit analyses of current and potential customers and needs analysis for customers to ensure that their needs are met through the product or service. Salespeople prepare regular market and sales reports to understand progress, proposals, PoCs, and presentations for their clients. The sales person will also work on supply management, maintaining good relationships with existing customers, and handle complaints and feedback reasonably to ensure the possibility of referral and future sales.

Retail sales reps work directly in stores interacting with the customers. The role of a retail sales representative is to interact with customers on a daily basis, explaining products and services, helping each customer find the best fit for their needs. 

If you are looking to hire an independent sales representative for selling your product or service to potential customers, you can hire a freelance salesperson online. However, you need to ensure that your freelancer has the hard and soft sales skills necessary to be a successful salesperson: 

  • Prior experience in sales and marketing and is capable of learning on-the-go.

  • Capability to present solid arguments and has a persuasive tone and body language suitable for making sales.

  • Excellent knowledge of MS Office to be able to prepare reports, maintain and analyze data, and prepare presentations.

  • Perform data crunching using advanced excel features and sales navigator tools such as LinkedIn Sales Navigator.

Qualifications of Sales Representatives

As you recruit, interview, and hire sales reps, you should ensure that each candidate has the following skills:

  • Excellent interpersonal skills, communication skills, and negotiation skills.

  • Skills to maintain long-term professional relationships with customers.

  • Good at market research, and can use the right keywords to generate quality leads.

  • Capability to maintain client records, prepare sales contracts, and answer client questions.

If you have a startup company, you can hire startup sales reps with expertise in selling new products or services. When you hire a salesperson to make your first sales, you should make sure that they have the proper skills and training to be successful. 

Benefits of Freelance Sales Representatives

If you have a product or service that you would like to introduce to prospective clients and widen your customer base, you can hire independent sales representatives from any of the top freelance marketplaces, like Guru. Salespeople have the experience of selling products and services belonging to different categories and the expertise to handle negotiations and sales effectively. Hiring a salesperson will help you grow your business, sell more products, and increase profits.

Guru Tip:

When getting work done on Guru, the freelance marketplace platform of choice of millions of employers and freelancers, you can hire multiple freelancers for a job and assign them tasks individually in the WorkRoom. Get work done with security, flexibility, and cost-efficiency. 

Post a job for free on Guru to find a freelance salesperson. 

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