Social media Management

As a freelance social media manager (SMM), I help individuals, brands, or businesses build, manage, and grow their online presence on platforms like:

• Instagram

• Facebook

• TikTok

• LinkedIn

• X (Twitter)

• Pinterest

• YouTube

Your main goal is to build brand awareness, drive engagement, and generate sales or leads through strategic content and community management.

⚙️ Core Responsibilities

Here’s what I typically do as a freelance SMM:

1. Strategy Development

   • Research client’s target audience and competitors

   • Set goals (brand awareness, engagement, conversions)

   • Create a content calendar and posting plan

2. Content Creation

   • Write captions and design visuals (using Canva, Photoshop, or CapCut)

   • Schedule posts using tools like Buffer, Later, or Meta Business Suite

3. Engagement & Community Management

   • Reply to comments and DMs

   • Engage with followers and other brands

   • Build a loyal community

4. Analytics & Reporting

   • Track post performance

   • Create weekly/monthly reports

   • Adjust strategy based on insights

5. Ad Management (optional but powerful)

   • Run Facebook/Instagram ad campaigns

   • Optimize budgets and targeting for best results