Published content that aligned with brand to build connections and encourage positive action.

Connected with current and prospective customers, actively replying to brand mentions and direct messages.

Optimized social monitoring techniques to capture and raise awareness of relevant conversations and news.

Researched social media trends and monitored competitor activity, evolving highly relevant social content.

Managed crisis and emergency communication through social media monitoring.

Developed social media strategy by measuring and reporting on key metrics.

Wrote and edited engaging articles and blog posts.

Developed, implemented and maintained crisis communication plans.

Developed and maintained company's corporate image and identity.

Managed communications budgets.