The primary differentiator in using me as a social media marketing consultant is that I can offer much more. I have a broad range of marketing communications experience that can create an integrated lead generation and cross promotional marketing program that achieves revenue targets. I can help a company/brand drive awareness and increase brand equity through innovative and strategic marketing and public relations that include blog posts, news releases, tradeshows and media placement. Social media is only a part of the overall picture. Here is what I can do for your client in social media:
• Establish social media goals and how they align with the client's overall brand, marketing and public relations goals
• Content development and management - blog posts, case studies, white papers, webinars, etc. Paying attention to SEO keywords to improve search rankings
• Raising brand awareness to increase brand recognition and online influence, creating loyal website visitors and boosting community, awareness and engagement
• Create metrics to measure the goals by tracking URL shares, clicks and conversions that move through the various social media sites e.g. Facebook, Twitter, Pinterest and You Tube
Developing a positive social media presence does not happen overnight. It requires attention and care to grow the necessary brand recognition that ultimately increases sales and revenue.
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