Social media marketing or SMM is a great way for businesses of all sizes to reach possibilities and customers. Your audiences are already connecting with brands through social media platforms, and if you are doing late to connecting directly with your audiences through social platforms like Facebook, Twitter, Instagram, Linkedin, etc. So that means you are losing a very crucial part. Excellent marketing on social media can make remarkable success to your business, creating devoted brand advocates and even turning leads and sales. The most important thing is more than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark, and it is increasing year-over-year. Why should your marketing strategy not add social media?