-Performing Competitive Market Analysis. - Have an infectious Passion for Creativity and the Smarts while curating Our Story. - Working and adjusting to each specific category, brand, products on the Website Catalog, and driving consistency across all Platforms - Collaborating with the Digital marketing team to enhance performance of copy - Strive for even better ideas, Inspiring the Content Marketing Team alive as we deliver thought-provoking copy. - Providing best practices and guidance on how to leverage copy to target customers/consumers and optimize performance. - Developing an understanding of key audiences to recommend strategic/creative solutions to the team and improve the creative copy - Weekly Report - Monthly Plan - Create Content Plan