Social Media Marketing

🔹 Core Responsibilities

1. Content Creation & Planning

   • Develop visually appealing and engaging content (posts, reels, stories, etc.).

   • Plan and schedule posts using tools like Buffer or Meta Business Suite.

   • Tailor content for platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter/X.

2. Audience Engagement

   • Respond to comments, messages, and mentions.

   • Create polls, quizzes, or live sessions to boost interaction.

   • Build a community around your brand or client.

3. Analytics & Optimization

   • Monitor metrics like reach, engagement, click-through rate (CTR), and conversion.

   • Adjust strategies based on performance (A/B testing, best posting times, etc.).

4. Ad Campaigns

   • Run paid advertisements to promote products, services, or content.

   • Target specific demographics using Meta Ads, TikTok Ads, etc.

   • Optimize campaigns for maximum ROI.

5. Trend Monitoring & Innovation

   • Stay updated with social media trends, hashtags, and platform algorithm changes.

   • Use trends creatively to keep content fresh and relevant.

🔹 Key Skills

• Copywriting

• Graphic design (e.g., Canva, Adobe Express)

• Data analysis

• Strategic planning

• Communication

• Basic video editing (for reels, TikToks, etc.