* Manage social media, including Facebook, Twitter, Pinterest, YouTube, Google+ and Instagram. * Responsibility for hands on interaction within social media presences on a daily basis (facebook, twitter etc.) * Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc. * Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered * Respond and react to changes within social networks - functionality, etiquette, reporting etc. * Monitor and present relevant data, trends, successes, exceptions etc. * Utilize great web etiquette skills to ensure you deliver the right message online, help people, stimulate discussions, encourage debate etc. *Creative input on content, ideas on social media viral marketing. *Develop engaging content for each social channel and own the editorial calendar for these channels. * Work closely with the website development team and corporate communications * Contribute to the development of social media strategy and execute the strategy. * Capture and report relevant performance metrics for the campaigns across social media.