Michael has worked with big brands and small companies with regards to social media and building brand awareness. Starting out with a group of colleagues, Michael Co-founder Oranga. Oranga’s focus as a company was to build the brand image of small companies through digital outlets. He worked closely hands on with Jimni Manufacturing to design an online presence that was lacking in their business model. From there he went straight into an internship as a digital marketing intern at USA Football.
With USA Football, he prepared analytics for social traffic directed to the website and the evaluation of posts and engagement. During the month of March, he grew USA Football’s Google+ page by 27% in followers and 101% with post engagement. He utilized the larger audience of Google+ Communities to increase these numbers and build a stronger brand visibility on Google+. Along with analytics he helped develop campaign strategies for the Pinterest page and a contest that sprawled across the major social media profiles.
Michael is now working independently with organizations as he offers his social media expertise and analytic prowess.